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Notes from the first-dollar loop: users, replies, code changes, and revenue.

Oct 7, 2026 / 11 min readHow to run a B2B SaaS pilot program with a clear decision at the endPlan a B2B SaaS pilot program with a copyable brief, success criteria and a worked scorecard that separates product evidence from a buying decision.Oct 4, 2026 / 8 min readCustomer interview email templates for founders without customersCustomer interview email templates for SaaS founders: qualify participants, write an honest invitation, and handle replies without a sales pitch.Oct 4, 2026 / 8 min readHow to use Reddit for market research without mistaking complaints for demandUse Reddit for market research with a source worksheet, search examples and a worked case that separates complaints from buying evidence.Oct 2, 2026 / 9 min readGoogle Ads for SaaS: a small first test with a stop rulePlan a first Google Ads for SaaS test: one search theme, a spending ceiling, a filled example brief, and a stop rule written before launch.Sep 25, 2026 / 9 min readHow to prioritize SaaS customer feedback when you have only a few usersLearn how to prioritize customer feedback with few SaaS users: eight requests, four accounts, and a copyable fix, build, ask or defer worksheet.Sep 22, 2026 / 8 min readHow to write a SaaS competitor comparison page buyers can checkWrite a SaaS competitor comparison page with a dated claim ledger, a fair section on when to choose the competitor and clear refresh rules.Sep 20, 2026 / 9 min readA SaaS go-to-market strategy for a team of oneBuild a SaaS go-to-market strategy with a copyable plan, two worked sales motions, and clear limits on founder time and budget.Sep 20, 2026 / 8 min readA SaaS positioning statement template with evidenceUse this SaaS positioning statement template to compare two hypotheses, trace benefits to product facts, and write a claim you can defend.Sep 16, 2026 / 10 min readSaaS customer discovery interview questions: from answers to a decisionSaaS customer discovery interview questions, an annotated example, and a worksheet for resolving conflicting answers and choosing a next step.Sep 14, 2026 / 6 min readHow to find design partners for your B2B SaaSLearn how to find design partners for SaaS with a qualification worksheet, pilot brief, and clear continue-or-exit decisions.Sep 14, 2026 / 6 min readA SaaS ideal customer profile template before your first customersA SaaS ideal customer profile template for founders without customers: compare segments, label evidence, and choose whom to interview next.Sep 14, 2026 / 6 min readHow to test SaaS landing-page messaging with little trafficLearn how to test SaaS landing page messaging with a human study script that separates unclear copy, audience fit, and offer objections.Aug 31, 2026 / 12 min readSaaS competitor analysis: a decision-first frameworkA source-backed SaaS competitor analysis framework for finding a positioning gap and choosing one testable next move.Aug 30, 2026 / 14 min readMarket research for startups: evidence before confidenceMarket research for startups that connects evidence to a decision, a demand test, and a clear next step.Aug 29, 2026 / 9 min readHow to find beta users who can teach you somethingHow to find beta users with a narrow ICP, honest outreach, a useful beta offer, and a signal scorecard.Aug 28, 2026 / 8 min readWhat is an AI cofounder—and what should remain yours?An AI cofounder is a persistent system that helps decide and execute work while the founder keeps judgment and control.Aug 27, 2026 / 10 min readAI agent approval workflow: control without gridlockDesign an AI agent approval workflow that binds consent to an exact action, preserves evidence, and avoids approval fatigue.Jul 2026 / 4 min readA product is not real until money moves.AI made demos cheap. The harder work is finding the next person who cares enough to reply, try, pay, or say no clearly.